Poor Rich Kidz (PRK) is a brand inspired by the struggles and experiences of growing up in neighborhoods where crime pays best, the good die young and only the strong survive. While the brand may have different meanings for many people, most will agree that PRK is simply a state of mind. Our struggles and experiences have given us a greater appreciation for the things many people take for granted. They've given us a passion for the grind and a dedication to empowering ourselves and our loved ones so that we all might be able to overcome the struggle and move on to better lives. We were born Poor, but being Poor put us in the state of mind required to gain our greater appreciation, passion and dedication. These things are what make us Rich!. And of course, we are all Kidz at heart. Our Goal is to unite as many cultures as we can to decrease the rate of crime, both violent and non-violent, to motivate our youth to be what ever they want to be in life, and to bring rough neighborhoods together like the ones we come from.
PRK